Welcome to Midlife Smarts

I’m Jill and helping people communicate their stories is what I do.

I’ve been working in PR since…well, since the before the internet….and running my own consultancy for over 20 years.

I was, however, a slow starter when it came to social media, and it was only when Lockdown descended (and I lost 75% of my PR work overnight) that I threw myself into all things Instagram.

Learning to navigate Instagram took time but what jumped out immediately was what a powerful PR tool it was and how familiar it felt.

In essence Instagram is about connecting with people and telling stories through words & images. It’s PR on speed dial…and I love it.

Now I am hooked on helping other women tap into the amazing power of Instagram and using simple PR techniques to share their stories and achieve their goals.




Let’s connect on Instagram